ELECTRIC RUN 2017
The world’s premiere 5km night time fun run, Electric Run is back for the third year running in Malaysia with a Recharged concept and a new venue, among others
One of the world’s most popular nocturnal fun run is set to light up Malaysia again this year in what will be its biggest, brightest, neon coloured night run in the country yet on April 15 at Anjung Floria Putrajaya. Organized by The Livescape Group, and co-presented by Rexona, Electric Run Malaysia 2017 is also supported by Malaysia Major Events (MME). The 5km night time fun run this year is set to attract over 18,000 runners of all ages.
Livescape today also premiered the official aftermovie of Electric Run 2016 which can be viewed here: https://www.youtube.com/watch?v=Oc77hWlxUZc
“Electric Run is an internationally well-known brand and we are thrilled to be able to organise this for the third time in Kuala Lumpur. Last year saw our biggest turnout yet with close to 14,000 participants which also saw us bagging the Malaysia Book of Record’s “Largest Participation in a Neon Run” title. All around the world, Electric Run is known to bring the running experience to a whole new level and we want to make this night fun run a memorable one for our fans, both young and old, as we promote fitness and health in the liveliest way possible”, Muhammad Iqbal, Group Chief Executive Officer of The Livescape Group said.
Electric Run Recharged
The run this year features a couple of added changes with the most prominent being the Recharged concept. This year, participants at the Electric Run Malaysia 2017 will each be receiving a limited edition PIX Mob Bracelet in addition to the official race tee, finisher’s medal and race bib. The bracelet illuminates various neon lighted themes across multiple zones throughout the race course to provide runners with a more immersive experience. The race course is set to transport runners through a light and sound journey through time, with each zone representing a unique colour theme and music era.
Electric Run Malaysia 2017 will feature eight Course Lands (one more than last year). The eight Course Lands are:
The Start Line
Yellow Zone - featuring the sounds of the 60s and 70s
Red Zone – featuring the sounds of Hip Hop
Black & Pastel – featuring the sounds of Top 40s Pop Music
Green Zone – featuring the thumping sounds of Electronic Dance Music
Two Mystery Lands – surprise Course Lands
The Finish Line / Celebration Stage
After crossing the finish line, runners will end their run at a celebration stage where a post-race concert featuring internationally renowned artistes will be held. The line-up of artistes will be announced by mid-March.
A new family-friendly venue
The third Electric Run Malaysia also sees the race moving to Putrajaya. The flag off and finish line takes place at Anjung Floria Putrajaya with runners then being taken on a scenic route of Putrajaya where on April 15, will be transformed to a city of neon-themed lights. With approximately 18,000 runners expected to take part this year, organisers, The Livescape Group has decided to move the run this year to a space that can cater to larger numbers.
A more convenient run
For the first time ever, Electric Run Malaysia 2017 will also be providing a race pack delivery service in collaboration with SkyNet to registered participants. The optional service can be added on upon registration with minimal fees. This service also caters to participants travelling to Electric Run Malaysia 2017 from Singapore, Indonesia and Thailand.
Last year’s run saw close to 14,000 participants as they came decked in their most eclectic and vibrant outfits to pay homage to the theme. Runners made their way through the various Course Lands before making their way to the finish line celebration where they partied with some of the biggest names in Malaysia including acts like Enterprise, Paperplane Pursuit, Kyoto Protocol, Jin Hackman and Dae Kim, and Nesh and TRuF. With the run culminating in an exhilarating finish, a spectacular fireworks show ended the night on a high note. For this year’s edition, organisers are promising an international artist to headline the post-run celebration stage.
“With Livescape, one thing’s for sure. We love our music. And staying true to the Electric Run way of celebrating at the finish line, fans can expect a popular commercial artiste at the celebration stage. More details on who this artiste is will be unveiled really soon”, Muhammad Iqbal added.
Electric Run Malaysia 2017 is supported by Malaysia Major Events, Rexona (Co-Presenter), Salty Customs (Official Apparel), Anjung Floria (Official Venue), Hitz.FM (Official Radio Station), Malay Mail (Official Newspaper), Hype.My (Official Online Media Partner), and Spotify (Official Online Music Streaming Partner).
The Great Eastern Electric Run Malaysia 2017 takes place at Anjung Floria, Precinct 4, Putrajaya on 15 April 2017. Each registration is priced at RM78 (limited Early Bird), RM88 (Group of 4), and RM98 (Individual, Regular). Children under the age of five do not have to register but does not receive a race pack. All prices listed excludes RM4 ticket processing fee and 6% GST. Registrations can be done via www.electricrun.my.
For more information or to obtain updates on the Great Eastern Electric Run Malaysia 2017 in Putrajaya, logon to https://www.facebook.com/electricrunmalaysia or follow Twitter at @electricrunmy and Instragram at @electricrunmy.