Chi Chi von Tang - The New Fashion Statement

This is TOO Pretty! Extraordinarily excited and looking forward to revamp my wardrobe!

Chi Chi von Tang is a contemporary fashion label, that mixes traditional Chinese design with modern, irreverent style to create iconic pieces for the Intriguing Woman.

The label is designed by local fashion icon, Lisa Crosswhite, Founder and CEO of Gnossem: “I wanted to show my Chinese heritage in my style, but the available options were too traditional and ladylike for my taste. I therefore began dreaming of pieces that you could throw on with sharp basics you already have, and that Chi Chi piece would make you feel instantly badass. Instantly Asian. Sexy, mysterious, and a woman of the world. Chi Chi is for the exotic warrior princess in you. She succeeds in a man’s world, while building her own. She is aware of her ethnic roots. She intrigues.”

Lisa comes from a artistic Chinese heritage, with her grandfather being a master Chinese watercolor painter in the 1920’s to 1970’s, and has been waiting for Gnossem to reach a stage of development, where she could focus more on her creative pursuits. Chi Chi von Tang will be exclusive to Gnossem for its debut collection, and intends to grow an international audience and distribution going forward.

The inaugural SS16 collection will be unveiled at this year’s Formula One, as the official fashion show of Amber Lounge – the venue of choice for the drivers and A-list celebrities. Established in 2006 under the High Patronage of H.S.H. Prince Albert II of Monaco, the glamorous Amber Lounge Fashion Show has become the most anticipated event in the F1 social calendar. Their runway has hosted the likes of Missoni, La Perla and Jimmy Choo, and has been graced by supermodels, such as Petra Nemkova.

While Monaco’s Amber Lounge has traditionally featured seating on either side of the catwalk, with coveted front row seats "lled by leading "gures from entertainment, fashion, sport and royalty – Singapore’s Amber Lounge has not had special show seating. This year, with the launch of Chi Chi von Tang, that changes, with exclusive front row seating reserved for Asia’s fashion leaders.

"I am delighted to present Singapore's hottest new contemporary label, Chi Chi von Tang, to the world stage. Their edgy, sexy, and very uniquely Singaporean aesthetic will make this year’s Amber Lounge Fashion the most extravagant yet!" - Sonia Irvine, Founder and CEO of Amber Lounge.