SCUDERIA TORO ROSSO EXTENDS SPONSORSHIP AGREEMENT WITH ACRONIS
Scuderia Toro Rosso and Acronis, a global leader in hybrid cloud data protection which partnered with the team in occasion of last week’s Hungarian GP, are very pleased to announce the extension of the agreement to a new long-term partnership, designed to reach new heights in racing and technological product development.Founded in September, 2003 in Singapore by CEO Serguei Beloussov, Acronis is the first Singapore principle company to sponsor a team in the world’s premier racing series.
The new partnership will lead to rapid innovation, increased safety and enhanced performance during races and off the track.
The Acronis logo, which was already visible on our STR11 cars in Budapest, will continue to be on the team’s cars and its drivers’ race suits, signifying Acronis’ commitment to the team through providing the latest technology to protect Toro Rosso’s IT infrastructure.
Acronis’ team appreciates the complexity of racing in the pinnacle of motorsport, where every millisecond counts. Toro Rosso will use Acronis hybrid cloud data protection solutions to guarantee data availability when it’s most needed — during races and preparing for new events.
Scuderia Toro Rosso produces up to 700 GB of data every race weekend. Hundreds of sensors with multiple data points monitor the cars, providing real-time information, which is immediately analyzed and used through the race to improve performance. The data is also transferred to Toro Rosso’s base in Faenza, Italy, where a support group of engineers and data analysts use it for car improvements and new race strategies.
The sport is a data-driven business — the data collected on the racetrack fuels rapid innovation and enables the team to make educated decisions more efficiently.
“In our competitive environment it is becoming increasingly more important to protect all our technical information with a very high standard of software and Acronis can offer exactly what we need. Now that we have a long-term project together, we can’t wait to start working with Acronis, not only on a sponsorship level, but also in terms of adopting their data protection products within our factory and race team. I am sure we will both benefit from this technical cooperation and it will help our team to continue moving forward,” commented Team Principal Franz Tost.
Scuderia Toro Rosso is an R&D powerhouse, which analyses massive amounts of data and fine-tunes cars for each new race, depending on previous history and the current track condition. Acronis places great importance and invests large amounts of resources into R&D activities as well. The two teams will join forces to deliver the best results in racing and in the field of data protection by focusing on precision engineering, performance, design, innovation, and teamwork. The new partnership will lead to increased safety and enhanced performance on and off the track.
“Acronis is a cutting edge and forward looking company, growing rapidly in the field of data protection, which links in very well with the sport. This cooperation will see them and us work well and progress together,” said Scuderia Toro Rosso driver, Daniil Kvyat.
“It’s great news that Acronis has decided to support our team with a long term partnership”, commented Scuderia Toro Rosso driver, Carlos Sainz. “Formula 1 is a technologically intensive sport and Toro Rosso is looking forward to working together with Acronis”.
“Racing teams are very efficient in using the collected data for rapid innovation and developing new technology. Acronis will race alongside Scuderia Toro Rosso on and off the track, perfecting our own technology and delivering the best products to our partners and customers in the same efficient way,” said Serguei Beloussov, Acronis’ Founder and CEO. “This is a first class sport and Acronis subscribes to its philosophy of success - focusing on a combination of personal ingenuity, team unity and cutting-edge technologies and engineering. We really value the Red Bull brand and we’ve chosen Scuderia Toro Rosso,having great respect for its Team Principal, Franz Tost,and its driver, Daniil Kvyat. Their vision for the team coincides with our corporate culture of being alert, responsive, vigilant, decisive and relentless, knowing firsthand how often things can work out just at the very last moment when the temptation to quit is greatest. This is relevant to dynamic sport and business”.
Acronis sets the standard for hybrid cloud data protection through its backup, disaster recovery, and secure file sync and share solutions. Powered by the Acronis AnyData Engine and set apart by its image technology, Acronis delivers easy, complete and affordable data protection of all files, applications and operating systems across any environment—virtual, physical, cloud and mobile. Founded in 2003, Acronis protects the data of over 5 million consumers and 500,000 businesses in over 145 countries. With more than 100 patents, Acronis products have been named best product of the year, and cover a range of features, including migration, cloning and replication. Today, Acronis solutions are available worldwide through a global network of service providers, distributors and cloud resellers.