Savour Mid-Autumn Teochew Heritage with Thye Moh Chan

THYE MOH CHAN INTRODUCES NEW XO FLAVOUR TO ITS RANGE OF HANDCRAFTED TEOCHEW MOONCAKES

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Thye Moh Chan, the longstanding local Teochew confectionery, presents its collection of artisanal mooncakes this Mid-Autumn season. With more than 70 years of history, Thye Moh Chan epitomises traditional mastery and modern refinement. This year’s carefully curated selection includes a new flavour, the Chef’s Private XO Recipe, as well as long-time favourites such as the Mao Shan Wang Durian. These mooncakes are sold at the brand’s two outlets located in Chinatown Point and Paragon from 24 August till 4 October 2017. 

Since 1943, Thye Moh Chan has been creating the finest of Teochew pastries by meticulously crafting each piece by hand. The brand’s commitment to the traditional way of handcrafting mooncakes has remained unchanged over the past 70 years, and is still being practiced today. The mung bean paste filling, a key feature in Teochew pastries, is produced after five hours of soaking, steaming, hand-grinding, drying and temperature-controlled cooking. Just like the brand’s signature Tau Sar Piahs, these seasonal mooncakes also boast light, flaky layers of pastry and fillings that are created using authentic quality ingredients and traditional baking techniques.

As a cultural icon of authentic handcrafted Teochew baked goods in Singapore, Thye Moh Chan also brings new experiences to customers. The new Chef’s Private XO Recipe flavour this year incorporates a fragrant blend of fried shallots, dried shrimps and scallops to create the premium savoury filling that complements the brand’s signature salty tau sar. The premium ingredients and artisanal craft behind the pastries make Thye Moh Chan’s selection an impressive gift for the occasion.

By melding traditional and innovative elements in both flavour and design, Thye Moh Chan continually delights customers with classic favourites and new offerings. Sold in either boxes of four or larger individual pieces for selected flavours, the mooncakes are beautifully encased in contemporary packaging with tasteful floral motifs. Its elegant pastel packaging and authentic Teochew offerings makes it an ideal gift for both young and old.

Veteran pastry masters at Thye Moh Chan have continually passed on their skills and time-honoured recipes to new generations of chefs. The art of crafting traditional Teochew confections is a rich culinary legacy that has been preserved and refined by Thye Moh Chan till today.


Teochew Mooncake Flavours

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Chef’s Private XO Recipe
私房特制XO月饼
– NEW!

Classic (4pcs/box) – $40.80

In this newest creation by Thye Moh Chan, the familiar flavours of salty tau sar are elevated and cleverly enhanced with the luxurious XO sauce. Specially concocted by the chef, the sauce is a perfect blend of shallots, dried shrimps, scallops and chilli. This enticing savoury flavour with a hint of spice is only available during the Mid-Autumn season.

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Mao Shan Wang Durian 猫山王榴莲
– Limited Edition

 

Classic (4pcs/box) – $40.80

A favourite of Thye Moh Chan’s loyal customers, the Mao Shan Wang Durian mooncake promises to excite the senses with its alluring durian aroma and smooth durian-infused mung bean paste. The complex creamy texture and bitter-sweet flavours of the King of Fruits is captured in this delicious mooncake. 

 

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Yam Tau Sar with Salted Egg Yolk
芋泥咸蛋黄
– Limited Edition

Classic (4pcs/box) – $29.80
Traditional (1pc/box) – $25.80

Brimming with a generous filling of salty mung bean and salted egg yolk, this nostalgic rendition pays homage to authentic Teochew pastries and is an enduring classic. The traditional-sized mooncake is a large piece, ideal for sharing. 

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Salty Tau Sar with Salted Egg Yolk
咸豆沙 (咸蛋黄

Classic (4pcs/box) – $29.80
Traditional (1pc/box) – $25.80

Brimming with a generous filling of salty mung bean and salted egg yolk, this nostalgic rendition pays homage to authentic Teochew pastries and is an enduring classic. The traditional-sized mooncake is a large piece, ideal for sharing. 

Sweet Tau Sar
甜豆沙 

Classic (4pcs/box) – $29.80
Traditional (1pc/box) – $25.80

A crowd-pleaser, this rendition comprises a sweet and smooth mung bean filling with melon seeds for that added bite. The traditional-sized mooncake is a large piece, ideal for sharing. 

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Yuan Yang with Salted Egg Yolk
鸳鸯(咸蛋黄

Classic (4pcs/box) – $29.80

Add some spice to your Mid-Autumn celebrations with this popular flavour. Combining spicy pork floss, savoury mung bean, and salted egg yolk, this tantalising rendition of a traditional favourite is simply irresistible. 

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Double Delight
潮州双拼 

Classic (4pcs/box) – $29.80

Delight your taste buds with this joyous combination of red bean paste and a delicious ‘crystal’ filling comprising winter melon, melon seeds, citrus strips, white sesame seeds, and spring onions.  

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Teochew Mooncake
潮州月饼 

Traditional (1pc/box) – $18.80

Featuring well-loved traditional ingredients, the Teochew Mooncake is a timeless classic. This delicacy combines maltose, white sesame seeds, citrus strips and five-spice powder, rendering a unique and unforgettable experience of textures and flavours. It is also ideal for sharing with family and friends. 


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MID-AUTUMN EXCLUSIVE

Thye Moh Chan mooncakes will make an ideal gift for loved ones this season, with the elegant new packaging, featuring assorted boxes in three unique colours, Cherry Pink, Lilac and Light Turquoise. 

MID-AUTUMN PROMOTIONS* 

Early Bird Special: 24 August to 19 September 

  • Receive a 10% discount on mooncake purchase*, $4.00 vouchers and a free lantern with any purchase 
  • Receive a free tote bag with a minimum purchase of $350.00 

From 20 September to 4 October 

  • Enjoy our Teochew Mooncake at $10.00 (U.P. $18.80) with a minimum purchase of 2 boxes of Classic mooncakes (4pcs/box) 

*Applicable with minimum purchase of one box. Terms and conditions apply, while stocks last. 


STORE LOCATIONS

Paragon, 290 Orchard Road
#B1-11/12, Singapore 238859
Tel: +65 6732 8858
Operating hours: 10am – 10pm daily 

Chinatown Point, 133 New Bridge Road, 
#01-45/46, Singapore 059413
Tel: +65 6604 8858
Operating hours: 10am – 10pm daily 

Mooncake Kiosk (5 Sep – 4 Oct) 
BreadTalk IHQ

30 Tai Seng Street Level 1
Tel: 6854 8383
Operating hours: Mon – Fri: 10am – 6.30pm, Sat – Sun: 11am – 4pm
Note: Selected flavours available